The Marketing Practice Centre is under the direct management of the Vietnam Institute for Research and Application of Practical Polytechnics (Smentor).

The centre is a place to apply and consult Marketing solutions for organizations and businesses.

Trung tâm thực hành Marketing – SMAR


  • Scientific research and application of domestic and foreign topics on Marketing.
  • Short-term training, fostering, and improving marketing skills for businesses.


Organize short-term and long-term training courses on Marketing.
Implement consulting services, strategic consulting on Marketing, Branding for businesses.
Coordinate with relevant agencies and units to organize the sharing of programs and seminars on content related to marketing development at home and abroad.
Carrying out foreign affairs, domestic and foreign cooperation to develop marketing research, projects and programs.
Advise and organize the implementation of Marketing and communication activities of the Institute.


  • Consulting and advising on marketing strategies for businesses: Happyland, VNPT, …
  • Organize training courses on Marketing for students and businesses.
  • Implement marketing activities for businesses.