Introduction to the Start-up Course.

The “Startup Course” helps you to equip yourself with a solid foundation before starting a business, this is a favorable opportunity to help you learn the​ start-up mistakes​​ and myths about the rosy path of the start-up. The Start-up Course helps to avoid unnecessary risks. 

The “Start-up Course” will help you build a business idea; find a niche, position your brand, recognize the risks in starting a business, steps to build and shape a business, marketing, and sales skills to run a business, how to apply technology and data in the 4.0 era create competitive advantages. 


  • Help mentees understand why to start a business.
  • Understand the legal formalities before setting up a company.
  • Catch the failures and mistakes; avoid the rosy dream of starting a start-up.
  • Find niche markets and customers.
  • Develop a complete and detailed business plan.
  • Brand Positioning. 
  • Customer care – the survival problem of the whole business. 
  • Know how to build effective business, marketing, and sales strategies.
  • Analysis of lessons learned from successful start-up projects. 
  • Start-up experiences and valuable lessons from top CEOs.
  • Grasp the successful start-up mindset from the lessons and experiences of the fore mentors.

Education Program:

Chapter 1: Reasons for Start-up.

  • Start-up by yourself. 
  • Business idea.
  • Vision, core values, corporate mission.

Chapter 2: Legal Knowledge Before Setting Up a Company.​

  • Legal formalities.
  • Types of documents. 
  • Authorization unit.

Chapter 3: Mentoring (Mentors)

  • Choose a mentor – a leader.
  • Loneliness in business. 

Chapter 4: Understanding about Positioning and Branding.​

  • Personal branding. 
  • Business branding. 
  • Business positioning.

Chapter 5: Failure in Start-ups.

  • Lessons from failed start-ups.
  • Start-up mistakes. 
  • Working as hired labor or start-up.

Chapter 6: Business Plan.​

  • Market potentials.
  • Market differentiation and niche market.
  • Customer Identification.

Chapter 7: Teams and Associates – The Decisive Factor.

  • HR framework and associate structure. 
  • Recruitment and training.

Chapter 8: Effective Marketing and Sales Plan.

  • Marketing strategy plan.
  • Sales plan. 

Chapter 9: Customers.

  • Market potentials.
  • Market differentiation and niche market.
  • Customer Identification.

Chapter 10: Customer Care.

  • Customers are the lifeblood of the company. 
  • Effective feedback from customers.
  • Customer retention strategy.

Chapter 11: Maturity in business.​​

  • Business lesson. 
  • Mistakes and failures. 
  • Start-up rosy picture. 

Chapter 12: Business and Technology Problems.​

  • Technology power in the 4.0 era.
  • Customer data. 

Course completion certificates from the Central Institute are valid Nationwide.