Introduction to the Start-up Course.
The “Startup Course” helps you to equip yourself with a solid foundation before starting a business, this is a favorable opportunity to help you learn the start-up mistakes and myths about the rosy path of the start-up. The Start-up Course helps to avoid unnecessary risks.
The “Start-up Course” will help you build a business idea; find a niche, position your brand, recognize the risks in starting a business, steps to build and shape a business, marketing, and sales skills to run a business, how to apply technology and data in the 4.0 era create competitive advantages.
Objectives:
- Help mentees understand why to start a business.
- Understand the legal formalities before setting up a company.
- Catch the failures and mistakes; avoid the rosy dream of starting a start-up.
- Find niche markets and customers.
- Develop a complete and detailed business plan.
- Brand Positioning.
- Customer care – the survival problem of the whole business.
- Know how to build effective business, marketing, and sales strategies.
- Analysis of lessons learned from successful start-up projects.
- Start-up experiences and valuable lessons from top CEOs.
- Grasp the successful start-up mindset from the lessons and experiences of the fore mentors.
Education Program:
Chapter 1: Reasons for Start-up.
- Start-up by yourself.
- Business idea.
- Vision, core values, corporate mission.
Chapter 2: Legal Knowledge Before Setting Up a Company.
- Legal formalities.
- Types of documents.
- Authorization unit.
Chapter 3: Mentoring (Mentors)
- Choose a mentor – a leader.
- Loneliness in business.
Chapter 4: Understanding about Positioning and Branding.
- Personal branding.
- Business branding.
- Business positioning.
Chapter 5: Failure in Start-ups.
- Lessons from failed start-ups.
- Start-up mistakes.
- Working as hired labor or start-up.
Chapter 6: Business Plan.
- Market potentials.
- Market differentiation and niche market.
- Customer Identification.
Chapter 7: Teams and Associates – The Decisive Factor.
- HR framework and associate structure.
- Recruitment and training.
Chapter 8: Effective Marketing and Sales Plan.
- Marketing strategy plan.
- Sales plan.
Chapter 9: Customers.
- Market potentials.
- Market differentiation and niche market.
- Customer Identification.
Chapter 10: Customer Care.
- Customers are the lifeblood of the company.
- Effective feedback from customers.
- Customer retention strategy.
Chapter 11: Maturity in business.
- Business lesson.
- Mistakes and failures.
- Start-up rosy picture.
Chapter 12: Business and Technology Problems.
- Technology power in the 4.0 era.
- Customer data.
Course completion certificates from the Central Institute are valid Nationwide.
